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The Not Lekker List

The Not Lekker List is our public record of brands and organisations that, based on verified reports, are actively promoting or normalising online gambling through advertising, sponsorships, or media partnerships.

We call it the Not Lekker List because, in plain South African terms, this behaviour might be legal, but it’s not lekker - especially when the harm falls on people who can least afford it.

This isn’t about cancelling anyone. It’s about transparency: showing where online gambling money and messaging appear in public life, and giving brands a fair opportunity to respond, rethink their choices, and change course.

We list brands based on verifiable evidence of active, avoidable, or commercially beneficial promotion of online gambling - such as paid ads, sponsorships, co-branding, owned-channel promotions, or marketed facilitation.
We focus on choices brands can reasonably control, not passive or unavoidable background exposure.
Where possible, we contact listed organisations for comment and reflect their response or changes.
Listings may be updated, amended, or removed if new information comes to light or behaviour changes.
A sports-betting advertisement on the side of a bus stop

Seen something not lekker?

If you’ve seen a company pushing online gambling - on TV, billboards, social media, in-store screens or anywhere else - send us a screenshot or link.

Your submission helps keep this record accurate, fair, and grounded in real-world evidence.