The Lekker List

Who's choosing not to profit from gambling harm

The Lekker List recognises people and organisations choosing not to profit from online gambling harm. Some never took gambling money in the first place. Others changed their minds after seeing the impact.

To be included, a brand must show clear, real-world steps, such as:

  • turning down or ending gambling sponsorships and co-branding
  • removing betting ads from youth or family-facing channels
  • publishing a clear policy on where gambling money is - and isn't - acceptable.

We're not looking for saints. We're recognising honest, verifiable choices. Take a stand: add your name or your organisation and be counted.

A jersey in a locker room with the sponsor logo removed

Our pledge

Organisations on the Lekker List commit to:

  1. avoiding the promotion or normalisation of online gambling, especially where vulnerable groups are exposed.
  2. making responsible advertising and sponsorship choices that reduce gambling harm.
  3. being transparent about their stance and acting in good faith.

On the Lekker List

People and organisations who have chosen not to profit from online gambling harm.

Join the Lekker List

Whether you’re an individual or an organisation, you can take a stand.

If you already avoid gambling harm - or are committing publicly to do so - we’d love to hear from you and, where appropriate, recognise you as a positive example.

Add your name or your organisation to the Lekker List.